The Importance of Website Speed in E-Commerce
E-commerce Website Speed Openclassify
What is E-commerce website speed?
Website speed, in its simplest definition, is the measure of how long it takes for page content to load. Website speed and page loading speed are always confused. While the page opening speed shows how long a page on the site is loaded and ready for use, the page load time which is created with the examples taken from the page views on a website is called the website speed.
Why is Speed Important in an E-commerce Website?
Today, the time spent on the Internet is increasing day by day and the digital world provides many new advantages. In the internet environment, where we can instantly access many of our needs such as shopping, socializing, banking, education with a click of a button and organize almost our entire life, we can no longer be patient with anything that is slow. Websites that load slowly, videos that freeze when we want to watch, and pages that don't load can turn a website visit into a bad experience. When this is the case, perhaps that particular shopping website can be deleted from the browser, never to be visited again.
What are the Reasons for the Slow Loading of the E-commerce Website?
- Problems caused by the hosting service provider are one of the most important problems that affect the speed of the website. Trying to host your website in less than the area it needs, in a way, overloading the limited space you have, seriously affects the website opening speed. Many website owners do not want to spend a lot of money on hosting during the establishment phase of the website, and they may have problems with speed in the following processes. For this reason, when choosing hosting, we recommend that you make sure that the hosting package you choose will meet the space your website needs.
Images uploaded to the website affect the speed. In particular, images that are loaded in high sizes and that are not compressed or formatted increase the opening time of the website. To avoid this problem, you should make sure that all the images you upload to your website are arranged in the appropriate size and format.
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The fact that you get a lot of traffic, that is, your website visitors are heavy, is another factor that affects the opening speed of the website. For example, the fact that a restaurant serving all hours of the day is busy during lunch and dinner may cause some disruptions in service. In order to prevent this, additional support may be needed at these times. You can also think of the times when the traffic on your website is heavy in this way. You need extra space to avoid such a problem.
Code density slows down your website and causes the site to load late.
Optimizing your codes allows you to increase your site speed quite well. In addition, if there are unused codes on your site, deleting them is also very effective in terms of site speed.
Many plugins are used on websites to fully fulfill requirements such as SEO, social media, e-mail marketing, e-newsletter registration. As the number of plugins increases, the site speed slows down. To avoid this problem, we recommend that you identify the add-ons you really need and remove all that are necessary.
Although redirecting a page to another page within the site provides benefits in terms of click-through rates and SEO, too many redirects will negatively affect page opening speeds and therefore website speed. For this reason, carefully examine your on-site redirects and remove any unnecessary redirects. Following website updates is one of the most important requirements of a well-functioning, fast, SEO friendly and fast site. Ready-made CMSs such as WordPress, Joomla, Wix send update notifications at regular intervals. Following such notifications and mastering Google updates will allow you to manage your site quickly and without any problems.
What are the Consequences of a Low-Speed Website in E-commerce?
The speed of opening the website is one of the most important factors affecting Google rankings. Many internet users do not want to wait for a website with a slow opening speed to open. This means that the bounce rate of the website is high. Even a 1 second delay in opening e-commerce websites means losing 15% – 20% users. This reduces website sales. The same situation causes less visits to blogs or news portals.
Aiming to offer the best and most useful search results to internet users, Google does not want to move websites with high bounce rates to the top. In addition to being negative in terms of user experience, this situation causes Google to spend more budget when crawling the website. In other words, the lower your website speed, the lower your website ranking will be.
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